How to write a title people click
- Start with what people search for. “Website development Prague” is a better start than “Welcome to our website”.
- Be specific. Numbers, timelines and locations help (“within 3 weeks”, “Prague”).
- A different title for every page. Duplicate titles confuse search engines and people.
- Company name at the end, separated by a pipe or dash.
The description is free advertising
The description doesn’t affect rankings directly, but it affects how many people click. Write it as a short answer: what’s on the page, who it’s for and what the next step is. Every page on this site has a unique title of up to 60 characters and a description of up to 155, enforced by an automatic check.
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