Rules for a good URL
- Short. Three to five words are enough. You can drop conjunctions and prepositions.
- Readable. A person should be able to tell what the page is about.
- Stable. Don’t change it without a redirect.
- Lowercase with hyphens. This avoids duplicates like /Blog/ and /blog/.
- A consistent trailing slash. This website has every URL ending in a slash and redirects URLs without one.
Once you have your URLs, list them in a sitemap so search engines find them quickly.