Custom tools
Praha, CZ
Schema.org · 8 types

JSON‑LD generator.

The generator creates JSON‑LD structured data using the Schema.org vocabulary for the eight most common types: local business, organization, FAQ, product, article, event, service and how-to. It leaves out empty fields, warns about missing required details and gives you ready code to paste into the page and check in Google's Rich Results Test.

JSON‑LD
Rich Results Test ↗ Schema.org validator ↗

Structured data helps search engines and AI understand a page. Rich results are never guaranteed. Only mark up information that is visible on the page.

Runs entirely in your browser. Nothing is uploaded or stored.

How to use it

04
  1. Step01

    Pick the type

    Local business for premises, Organization for companies without a branch, FAQ for question pages.

  2. Step02

    Fill in the details

    Only what's actually visible on the page. Empty fields don't make it into the code.

  3. Step03

    Paste the code

    Into the head or body of the page as a script of type application/ld+json.

  4. Step04

    Validate

    In Google's Rich Results Test or the Schema.org validator.

Which type to choose

SituationType
Café, shop, practice, salonLocal business with a specific subtype (CafeOrCoffeeShop, Store, Dentist…)
A company without premises, an agency, an e-shopOrganization
A page with questions and answersFAQ
A product in an e-shopProduct with price and availability
Blog, newsArticle / BlogPosting
Concert, workshop, webinarEvent
A specific serviceService
A step-by-step procedureHow-to

Rule one: only the truth

Structured data must match what is visible on the page. Search engines ignore data that doesn’t match and in worse cases treat it as manipulation. Opening hours are easy to add with the opening hours generator, which also creates a clear table for the website.

FAQ04

Questions people ask

01What is structured data for?

It tells search engines and AI assistants unambiguously what a page contains: who the company is, where it works, what it sells, which questions it answers. It helps understanding and can lead to rich results, such as stars on recipes or event details.

02Will my FAQ show in Google results?

Usually not. Since 2023 Google shows expandable FAQs mainly for government and health sites. FAQ structured data still helps search engines and AI understand which questions a page answers.

03Can I add ratings and reviews?

Only real customer reviews that are visible on the page. Made-up or self-serving ratings break Google's rules and can lead to a manual penalty. That's why the generator doesn't offer ratings at all.

04Should I include an address if I have no premises?

No. Businesses that go to customers or work remotely state an area served (areaServed) instead of an address. That's how this website does it.

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