What the audit checks
| Area | Points |
|---|---|
| Content and SEO | title, description, H1 and heading order, amount of text, language |
| Indexing | status 200, redirects, noindex, canonical, hreflang, robots.txt (Google and Seznam), sitemap |
| Understanding | JSON-LD structured data, Open Graph, favicon, llms.txt |
| Speed | response time, HTML size, compression, render-blocking scripts, third-party scripts, image weight and dimensions |
| Security | HTTPS, HSTS, Content-Security-Policy, X-Content-Type-Options, Referrer-Policy, frame protection |
How the score works
Each point has a weight based on its impact. A pass gets full weight, an improvement half, an error nothing. Info points aren’t scored. The score is a guide, not a goal: 100 doesn’t mean first place in search, it means a site without technical obstacles.
What about AI search engines?
For ChatGPT, Claude, Perplexity and Google AI Overviews there’s a separate AI visibility check. It finds out whether AI crawlers may read you and whether your text is written so it can be quoted.