When to ask for a review
The best moment is right after a good experience: at payment, after an order is delivered, when checking out of accommodation. A QR code on a table or counter works for cafés and restaurants; a link in a post-purchase email works for e-shops and services.
Reviews and local SEO
The number, freshness and rating of reviews are among the factors Google uses to rank businesses on maps. A steady flow of new reviews helps more than a one-off campaign. Check your overall local visibility with the website audit.